The Twin Cities Business Podcast, "By All Means" sits down with BevSource’s founder, Janet Johanson, to hear her story
From Can to Concept: The BevSource Story and the Art of Letting Go
This episode of TCB’s By All Means dives into the world of beverage development and the journey of a young entrepreneur who dared to say "yes." Explore the story of Janet Johanson, founder of BevSource, a St. Paul-based company that's become a powerhouse in the beverage industry.
BevSource isn't your typical household name, but their influence stretches across popular drinks like Celsius Energy Drinks and Pabst Blue Ribbon. They're the silent partners behind the scenes, providing everything from the cans that hold your favorite beer to the expertise that helps develop and test entirely new drink concepts.
But the story starts much smaller. In 2002, with just three years of experience under her belt, a 24-year-old Johanson took a leap of faith and founded BevSource. Her guiding principle? "I just said yes," she reveals. This episode explores the power of seizing opportunities and the importance of taking calculated risks, especially in the ever-evolving beverage industry.
Johanson's journey isn't just about starting a business; it's a masterclass in understanding the right time to make strategic moves. This episode delves into her insights on navigating crucial moments, from seeking private equity and building a board to recognizing when it's time to step away from day-to-day operations. As Johanson explains, "As CEO, I got stuck in the details. By cutting my hands off, it made me think differently about who we partner with…and how I can make an impact."
Beyond the BevSource Story: Valuable Takeaways
The conversation with Johanson is just the beginning. By All Means take you to the virtual classroom with Professor Tera Galloway of the University of St. Thomas Opus College of Business. Professor Galloway is an expert on the craft brewing industry, and she'll shed light on the concept of "coopetition," a fascinating phenomenon where companies within an industry realize that collaboration often proves more beneficial than fierce competition. You’ll learn the importance of building strong networks and the critical moment for entrepreneurs when they recognize they might be in over their heads. As Professor Galloway emphasizes, "It doesn't mean you have to leave; you need to get more help."
This episode is packed with valuable insights for aspiring entrepreneurs and industry veterans alike. Whether you're looking to understand the intricacies of the beverage industry, learn the art of strategic delegation, or discover the power of collaboration, this episode has something for you. Tune in and get ready to be inspired by the BevSource story and the wisdom of those who helped shape its success.
